As a real estate investor we must be very people oriented. We find ourselves face to face with sellers and buyers on a daily basis. Whether or not you are able to close the deal often comes down to trust. The key ingredients to establishing trust are your confidence, knowledge, and honesty.
Have you ever googled someone by name in order to find out what kind of person they are before deciding to work with them? The Internet became known as the world wide web because it is all completely interconnected. As we spend more time online, we are creating our own little web that revolves around us and lets others know who we are. By having everything connected you are building a sphere of influence whether you realize it or not. You may have accounts with Facebook, LinkedIn, and other social networking sites that may all point to your blog. If you are doing it right, your forum posts also link to other places through your signature. Then there are ezine articles, press releases, and let's not forget YouTube videos. These are all potential avenues to bring future business.
Be mindful of everything you do online. Populate your bios and create links to keep everything interconnected. Be yourself and be respectful, soon all of your 'goofing off' online will actually become productive for you professionally. And remember that nothing speaks more clearly to potential customers than your integrity.
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