Motivated Sellers are Key to Your Success

If your phone were to suddenly start ringing off the hook with motivated sellers calls, how would that impact your business? Would you then be able to reach a goal or two that you have set for yourself?

Success in creative real estate investing hinges upon one thing… finding deals. The truth is that all profit is made when you buy. Finding the really good deals can make the difference between being a mediocre investor and being wildly successful.

Finding deals is a result of marketing. If we are not marketing, we are not in business. There are many ways to successfully market your business. There are traditional methods such as direct mail, newspapers, TV, radio, and now the Internet. Then there are also gorilla techniques which tend to be more cost effective. These include bandit signs, door hangers, flyers, vehicle magnets, business cards, and the Internet. Guerilla marketing is really about doing the crazy, unexpected and low cost advertising that gets you noticed. Mobile advertising is a great example of this. I personally have a scrolling LED display that sits in the back window of my car and alternates between my advertising message and clever and humorous one-liners.

The trade off with guerilla marketing is that it tends to be more time consuming. So once you begin to start generating some calls and doing some deals you will want to put someone else to work on your marketing for you. No, I am not talking about hiring a PR firm; I am talking about building your own flock of golden geese (also known as bird dogs). By hiring out the tedious tasks of your everyday marketing, you free up your time to focus on your specialty, negotiating fantastic deals.